“We’re Listening:” Founders of Cherry Picks Reviews to launch new site for female critics

April 5th, 2018 Posted by Interviews 0 thoughts on ““We’re Listening:” Founders of Cherry Picks Reviews to launch new site for female critics”

(As published in FF2 Media, Thursday, April 5, 2018.  To read the interview in its entirety, go to FF2Media)

Cherry Picks Reviews (CPR) is the much-anticipated upcoming critical site for all things women-in-media launching this fall! The gender equality issue has been making the headlines for the past couple of months, particularly in filmmaking. As a female film critic (over 50), Cherry Picks Reviews is a welcome change from the predominantly white male critical terrain which had been painting a skewed picture for film lovers.

Women comprise more than 50 percent of the population, yet less than four percent of the top 100 grossing films have been directed by women, according to Sundance.org. Times are changing, and Cherry Picks Reviews co-founders Miranda Bailey and Rebecca Odes talked to me about this “new voice in the critical conversation.”

Pamela Powell (PP): Why did you decide to create Cherry Picks Reviews?

Miranda Bailey (MB): Cherry Picks came about because of the lack of representation that was happening across the critical landscape in media itself, whether it was film or television, music or video games or any of the above. And now that we’re doing these aggregated sites and scoring systems that consumers are using [and] not having an equal opportunity playing field, it was really skewing the score…skewing the scores as to whether something was worth consumers’ money or not. We started Cherry Picks to specifically cherry pick out the female critical voice across media to shine a light on it to support it…and also just for women to know what other women think about something…whether or not they should spend their money on it. I think a lot of what is out there right now is from a very specific point of view that doesn’t represent all of the consumers…Men worry that [CPR] is perhaps skewed in some sexist way, but it’s really not. It’s about support, not segregation. It’s really no different than any other website that would be for females.

Go to FF2 Media for the complete interview.

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